What Christmas meant 2000 years ago and what it means today is widely understood to be the same, that is, celebrating the birth of Jesus Christ, Son of God. What has changed naturally over time is our methods for celebrating this festive time and with that evolution many millions of non-Christian now rejoice in celebrating Christmas and the festivities it brings. Ultimately the true reason for celebrating Christmas may be fading as different countries adapt the ways in which it celebrates. Year on year this adaptation is taken to a new level and in recent years has exploded mostly due to the commercial opportunity it brings. From the increase in spending on items such as gifts and cards to corporate parties and family gatherings, business and individuals alike have truly embraced Christmas as one of, if not the most important event on the calendar.
The classic Christmas tree was popularised by the Royal family in 1884 and had been in use long before that in Germany. The Christmas tree has stood the test of time and will continue to be seen as an iconic and truly elegant symbol of Christmas. Whilst the symbol of the Christmas tree stands strong, other elements have been introduced to complement it as the opportunity for decoration expands. Many products have come and gone with the fashions, but items such as garlands and wreaths are now widely regarded at ‘standard classic’ Christmas decorations and will continue to stand the test of time.
Originally the Christmas tree was decorated by candles and whilst candles are still a very strong representation of Christmas in other forms of display, these have now been replaced by a variety of lighting options, most commonly pin lights on the Christmas tree itself. With the main ‘classic’ Christmas decorations accepted as the Tree, Garland and Wreath, lighting has become the focus of the development of Christmas decorations.
The power and effect lighting brings to any environment cannot be understated. From candles in the past, to full-scale lighting of a Skyscraper in major cities, the future of decorations appears to follow advances in lighting technology. Recently the introduction of LED lights has set a standard that is a departure from the traditional warm and natural glow of a candle or indeed incandescent bulbs. The power and the harsh brightness effect of LED lights can potentially modernise the visual experience of Christmas. It is vital that the choice of decorations is complementary to this effect when using LED lighting. One hundred years ago, a 100 meter tall building covered in bright coloured lights would have been unthinkable. Now it is the norm, what the future holds for Christmas is excitingly unknown.
What we believe is the power and appeal of tradition will never depart; and as we harness these traditions and complement them with innovations we will continue to create truly magical Christmas experiences.